Insights consultant Annemieke Onderdelinden delves into the questions behind the question. What is the business challenge? Which business decision needs to be taken, based on the research?
Thorough identification of the requirements is the first step Annemieke takes before she mobilises the right methodologies and research agencies. She then combines the insights with the organisation’s collective intelligence and existing data in a creative and sometimes even unorthodox way.
Annemieke’s valuable insights contribute to the growth and development of brands, markets and products.
Since 2006 Annemieke operates under the name Limewise as an independent consultant on an advisory or interim basis.
Annemieke is exceptionally experienced in:
- Guiding research projects and delivering insights in the field of branding, innovation, communication, category management and customer experience;
- Partnering companies in building a strong brand, format or category vision.
All this and more...
is what Annemieke achieves and has achieved in both retail and the fast moving consumer goods sector.