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What others say

Her expertise in market research and long track record in FMCG has been of great value to build a common base of consumer understanding accross the different markets in Europe. More than a consumer insights expert, Annemieke is a true business partner; pro-actively identifying business opportunities, new methodologies and very keen on finding the way to win with consumers. Her open minded character and great communication skills facilitate the interaction with different cultures accross Europe and gives her the credibility to be our leading Insights manager for the category.
Annemieke created trust, great relationships and confidence with senior management and brand teams alike. Annemieke brings with her a huge amount of expertise, a personable and friendly manner, the ability to challenge the status quo, innovate business process and practises and add real value in a very short amount of time. I can't recommended Annemieke highly enough and I truly hope we will work together in the future!
She's focused on delivering value for the business, based on genuine consumer and shopper insights, and invests in understanding the true underlying elements. A true professional and great person to work with.
Her deep interest and enthousiasm in understanding the how and why of the consumer is translated in the methodologies used and analysis results. Her all-round experience gives research more depth and angles different views. I have worked with Annemieke on strategic projects for Heinz, Sara Lee and Tivall. I highly rate her for her contagious enthousiasm, energy, honesty and eagerness to learn with a no-nonsense attitude. She has a profound understanding not only of research but also how to translate findings more strategically into the company.

Auping Coca-Cola Nestlé (Garden Gourmet / Tivall) Maxeda DIY Group (Praxis, Brico) Heinz Danone Peijnenburg Friesland Campina


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